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Uniball Pen

Legacy Refreshed

Uniball Pen

Legacy Refreshed

Introduction

Uni-ball came to MediaMonks for a brand refreshment. The new design unifies the Uni experience with a brand system born from the origins of its name. Embracing subtle sophistication by reconnecting with its roots, we highlight the timeless qualities that have defined the brand—precision, reliability, and creativity. This thoughtful refresh preserves its legacy while modernizing its presence to inspire a new generation across physical and digital platforms.

Did

Art Direction

Wordmark

Ecom Platform

3D Mockups

3D Animations

Used

Figma

Illustrator

Aftereffect

Cinema 4D

Redshift

With

Creative Director

Alex Otto


Junior Designer

Gaia Zeyp


UX Designer

Anna Chau

At

Senior Designer

MediaMonks

Strategy

Starting with a grid system to unify diverse product packaging.

3D Simulation

To ensure design feasibility, I used 3D modeling and Redshift rendering to simulate scenarios, bringing Uniball's brand world to life. ദ്ദി ˉ͈̀꒳ˉ͈́ )✧

Digital

We first integrated the brand's grid system into the digital space to guide the creative process. Eventually creating a ownable Uniball digital aesthetic that echos the brand vibe.

Digital

We first integrated the brand's grid system into the digital space to guide the creative process. Eventually creating a ownable Uniball digital aesthetic that echos the brand vibe.